Waterfication, Rennie

When I began to dig into this brief, I quickly observed the many analogies and devices used to dramatise heartburn remedies in the past. Whether it’s a bunch of burley fireman hosing down your innards or an endearing Tummy character with chronic indigestion, these extra layers all seemed to get in the way.

The thing about Rennie is, it’s simple high school physics. Rennie is basically flavoured chalk. Chalk is an alkaline. Alkalis neutralise acid into water. Ta Dah!

The Waterfication campaign, set out to strip everything back to this fact and present it in a clear, simple way that people all over the world could decode at a glance.

From an art direction perspective I had observed the trend of beautiful food photography and natural ingredients in social channels like Instagram and wanted to move the brand more into this space. This would allow our highly visual ads to sit more naturally in these environments.

We love the moving image versions of the ads but if you’re in the UK please forgive the static 48-sheets and phone booths where the client insisted on placing a whole chili next to our waterfied one. Sometime clients just don’t give people enough credit to fill in the blanks:)

Role: Concept, Art Direction,

Static Print 

Social Platforms

Post copy

Strawberries and scream? Rennie relieves heartburn and indigestion by turning excess stomach acid into water and other natural substances, fast.

Post Copy

Chili out. Rennie turns excess stomach acid into water and other natural substances, fast.

Post copy

Onion indigestion bringing tears to your eyes? Rennie turns excess stomach acid into water and other natural substances, fast.


A Digital Creative agency building next generation products to inspire the world

Find us at

66 Nicholson Street, Buffalo
New York 14214




Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google