As an amateur photographer, ‘Come And See’ for Canon was a dream brief for me. The campaign finds pictorially stunning human stories to inspire people to capture the potential of the world around them while teaching them to take better photos.

Gladiator Football is one such story. It covers the Calcio Storico tournament held in Florence since the 15th century. To accompany the TV commercial, we wrote and shot a suite of instructional videos showing the audience how to shoot action photography while subtly weaving in Canon’s products.

We also created a rich online experience to tell each of the ‘Come And See’ stories and house our how-to content. You can see it all here.